Superhero profit margins

The money spent on marketing for these huge movies is insane and insanely stupid.

You have a hugely successful, global property and you're about to release a highly anticipated movie for it. Do you really NEED to spend hundreds of millions of dollars marketing it? Hell no. It markets itself. Best way to market them is to tease people until about three weeks prior to the release. And, even then, you still don't have to do much more than release a few commercials and do one really good trailer. That's it.

Popular franchises can market themselves just by reputation. Throwing that much money into marketing them is really stupid.

I thought that JL was just "okay," and I'm a huge DC fan who really wanted it to succeed. Steppenwolf should not have been the villain because nobody cares about Steppenwolf. It should've been Darkseid or Brainiac. The CGI of his face was atrocious. The CGI on Supes' face to edit out his mustache was very off-putting and uncanny-valley-like. The story logic was non-existent in places. The stakes were never clearly articulated. The characters were interesting but poorly developed. The sudden shifts in tone were odd. Overall, it left me feeling "meh."

The director's cut of Batman v Superman was quite a bit better than the theatrical release of it. However, either way the movie still suffers from a weak story and the absolute worst portrayal of Lex Luthor in any media in the history of the character.

And that touches on another major problem that I've had with the DCEU; when they cast a character well, they cast them really well. When they cast them badly, they cast them really, really badly.

Gal Gadot - I had my doubts at first but she's very good in the WW role.
Batfleck - same here. Had my doubts but he does a good job.
Henry Cavill - he's cast well but he's given crap material to work with.

Jesse Eisenberg - I've never like him in anything other than Social Network. He is horribly miscast and does a horrible job with the character.

Ezra Miller - bad casting and he does a terrible job as Barry Allen. Grant Gustin's version puts his to shame (but Gustin is also a much better actor than Miller).

Jared Leto - had my doubts at first, and they were all confirmed when I saw the final product. It's not just the shadow of Ledger looming overhead; it's a crap version of Joker and Leto does a crap job with it.

Pretty much everyone in Suicide Squad who isn't Margot Robbie - bad casting, bad characterizations, bad material.

You don't really see this problem in the MCU. Downey Jr. IS Tony Stark. Chris Evans IS Steve Rogers. Hemsworth IS Thor.

Most actors and actresses I see in MCU movies, I often find myself thinking, "I can't imagine anyone else in that role." Several actors I've seen in DCEU movies, I often find myself thinking, "God, I wish anyone else was in that role."

Those were Marvel characters but they weren't Marvel Studios movies, which is what I was referring to. I should've been more specific, so apologies for that. Marvel Studios didn't have any input or control over those movies (it didn't even exist yet when "Hulk" came out).

I didn't think Garfield was bad as Spidey. I think he actually did a much better job portraying Peter Parker than MacGuire did (played him more true to the comics than the whiney emo MacGuire played him as). But, I do think Garfield's Spidey was the victim of some really bad scripts. I agree, though, that "Hulk" was a terrible movie, but a lot of that is the fault of Ang Lee, who is a shitty director. I thought the one with Edward Norton was good.

I would hate Miller's portrayal of Barry Allen even if Gustin's version didn't exist. He plays him as a negative stereotype of someone with borderline high-functioning autism, and I don't mean that in some sort of "ableist," insulting way. But, the mannerisms, his pattern of speech, and his extreme social dysfunction coupled with his questionable competence come across as almost psychologically abnormal and are completely unrelated to the actual character of Barry Allen from the comics. Allen is a brilliant forensic scientist and not really very "jokey" or awkward at all in the comics.

His portrayal of him is just bizarre, much in the same way that Eisenberg's portrayal of Luthor is bizarre. Neither of their portrayals have any resemblance to the actual characters they're supposed to be playing. 

Miller's shitty version of Allen might be partly to blame on Snyder's script (I wouldn't at all doubt this as Snyder's never proven himself a competent writer or storyteller, except for Dawn of the Dead). Eisenberg's horrible performance is likely just due to the fact that he's a horrible actor and seemingly weird, asshat douchebag in real life too.