I don't get the rental clothing industry at all. I understand renting formal wear if you rarely wear it and can't afford to buy it. But regular clothes? Me, I am fussy as hell and often go shopping without finding a single thing I like (or like on me). I'm even fussy about t-shirts. When I do find stuff I like, I sometimes buy multiples. If it looks good, I want to wear it often. Why would I want random used clothes mailed to me every week?
Of course, I have pretty classic (some might say boring) taste and have stayed the same size since I was an adult, and have zero interest in staying on trend. I tend to buy good stuff, have it tailored, and keep it forever. I have clothes I've had for 10-15 years. I'm clearly not the market for this!
As someone not into fashion per se, but who thought I understood the point of wearing much of it was often the demonstration of the ability to afford it, this is strangely intriguing, like discovering a new species. With David Attenborough narrating, obviously:
The male struts about in a rented Giorgio Armani suit while the female, clearly unimpressed, swaps out a Givenchy dress...