Post by robeiae on Jun 19, 2020 8:55:45 GMT -5
www.cbc.ca/news/canada/newfoundland-labrador/old-sam-rum-logo-review-nlc-1.5618690
The company sent a press release to the CBC, who happily ran the story. How many people just got exposed to this brand of rum, do you think? I saw this because of a tweet. Whether they decide to change the logo or not, they just upped their brand awareness a thousand-fold. Well played...
The Newfoundland and Labrador Liquor Corp. says it is reviewing the logo for its Old Sam Rum brand, which features an illustration commonly perceived to be a laughing, elderly Black man.
In a statement to the CBC, the Crown corporation said, "it had been identified proactively by staff as part of our review processes and in the context of being an organization where diversity and inclusion are fostered and employees are valued, respected and safe."
The statement went on: "In light of this objective and the broader public awareness and debate of these issues, NLC identified a potential issue with the Old Sam branding."
In a statement to the CBC, the Crown corporation said, "it had been identified proactively by staff as part of our review processes and in the context of being an organization where diversity and inclusion are fostered and employees are valued, respected and safe."
The statement went on: "In light of this objective and the broader public awareness and debate of these issues, NLC identified a potential issue with the Old Sam branding."
