Oh look, some more book burners...

If they're burning it, they bought it, which means she already has their money. Which is as stupid as when people burn expensive jerseys or shoes over some sort of perceived slight by a sports hero.

Rowling not only has "fuck you money," but she has the money of these people burning her books, which means she has their "fuck you money."

The winner in this type of scenario will almost always be Rowling. She's too big for these fools to cancel and the controversy only makes her richer.