Cambridge Analytica deserves its own thread :)

By most accounts, Cambridge Analytica’s main feat of political persuasion was convincing a group of Republican donors, candidates, and organizations to hand over millions of dollars. (A company called Emerdata that lists Nix as a director recently added Rebekah Mercer and another Mercer daughter to its board, suggesting that Nix hasn’t fallen out with all his GOP patrons.) But Cambridge’s controversial foray into US politics spawned larger questions about how our social-media habits can be turned against us, and how companies such as Facebook hold more power over our lives—the ability to shape public conversation, even political outcomes—than many people are comfortable with. Whether or not Cambridge Analytica survives, data about our personality types, our predilections, our hopes and fears—information we unwittingly divulge via status updates, tweets, likes, and photos—will increasingly be used to target us as voters and consumers, for good and ill, and often without our knowledge. These tactics will facilitate the spread of fake news and disinformation and make it easier for foreign interests to intervene in our elections—whether they are Russian trolls or British chancers.