KFC has apologised after sending a promotional message to customers in Germany, urging them to commemorate Kristallnacht with cheesy chicken.
The Nazi-led series of attacks in the country in 1938 left more than 90 people dead, and destroyed Jewish-owned businesses and places of worship.
It is widely seen as the beginning of the Holocaust.
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The fast food chain sent an app alert on Wednesday, saying: "It's memorial day for Kristallnacht! Treat yourself with more tender cheese on your crispy chicken. Now at KFCheese!"
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In a statement issued to Newsweek magazine, KFC Germany blamed the message on a bot.
The fast food chain said the "automated push notification" was "linked to calendars that include national observances".