Post by robeiae on May 10, 2017 8:37:00 GMT -5
Here's the ad, which unveils a series of limited edition body wash bottles which purport to be common body types for women, the idea being--I guess--that women can buy a bottle that reflects their body type.
I think this campaign is a pretty huge whiff.
Here's a piece at The Atlantic discussing the campaign and arguing that it's wrong-headed. From it:
I think that's a good point. And so is this:
Functionality matters, it really does. Given a choice of products that one tends to use in private, who wouldn't choose the one that's the most functional, all other things being equal?
I think this campaign is a pretty huge whiff.
Here's a piece at The Atlantic discussing the campaign and arguing that it's wrong-headed. From it:
Consider some scenarios. A pear-shaped woman has run out of body wash. She visits the local drug store, where she finds a display of Dove Real Beauty Bottles. To her chagrin, now she must choose between pear- and hourglass-shaped soap. She must also present this proxy for a body—the one she has? the one she wishes she did?—to a cashier to handle and perhaps to judge. What otherwise would have been a body-image-free trip to the store becomes a trip that highlights body-image.
Now imagine actually using the bottles. In the shower, they become slippery. The pear shapes are unwieldy, all their weight pressed to the sides. That will make them hard to hold in a single-hand. The tall, thin bottles are gangly. They fall over easily when bumped on the shelf.
Ah, but which bottle is least cumbersome? The hourglass-shaped bottles, of course. The ones with big “bosoms” and “hips,” providing firm grip around the “waist” when wet. And just like that, against the campaign’s hopes, Dove engineered bottles that, through functional differences, inadvertently imply there is a best body after all.
Ah, but which bottle is least cumbersome? The hourglass-shaped bottles, of course. The ones with big “bosoms” and “hips,” providing firm grip around the “waist” when wet. And just like that, against the campaign’s hopes, Dove engineered bottles that, through functional differences, inadvertently imply there is a best body after all.
