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Post by Deleted on Sept 7, 2018 19:38:30 GMT -5
Probably true. But of those who do care about it, I think the Nike-buying demographic probably will lean positive.
The people who are still all worked up enough about the football players kneeling to boycott something are likely older and paunchier than the target Nike market.
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Post by Optimus on Sept 7, 2018 20:30:25 GMT -5
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Post by Christine on Sept 7, 2018 20:53:22 GMT -5
But wait, there's more! With your starter kit you'll get this FREE 4-pack of butane lighters, for all your fire-lighting needs!
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Post by Optimus on Sept 7, 2018 22:14:44 GMT -5
I find it unsurprising that they're all so limp.
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Post by gaild on Sept 8, 2018 4:30:47 GMT -5
So, should Nike products all carry a warning? - By purchasing this product you could be supporting a protest against injustice. This product may elicit anti-social responses from politically disturbed individuals. Wear it at your risk.
Pfffft!
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Post by gaild on Sept 10, 2018 17:47:24 GMT -5
For all that - Nike shares finished at 31% up on the NYSE today. Go figure.
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Post by robeiae on Sept 10, 2018 18:12:00 GMT -5
31% up Ytd, I think you mean. But the stock had gained back most of the initial losses, following the reveal of the new campaign. Anyone who bought at 80/81 made a tidy profit.
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Post by Vince524 on Sept 10, 2018 19:52:28 GMT -5
I'm pretty fed up with the whole boycott thing. Why the fuck shouldn't Nike use Kaepernick?
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Post by nighttimer on Sept 10, 2018 22:17:54 GMT -5
For all that - Nike shares finished at 31% up on the NYSE today. Go figure. 31% up Ytd, I think you mean.
Whatever else you may want to think of their shoes and gear, Nike didn't just arbitrarily decide to roll the dice with Kaepernick. Without a doubt, they did their marketing research, anticipated what sort of pushback would occur and weighed how it would play with their target demographic and knew the pros vastly outweighed the cons.
Michael Jordan may or may not have declined an opportunity to endorse a Black Democrat against a White Republican in North Carolina Senate race with the observation that "Republicans buy shoes too." Nike has correctly determined it helps them more to attach their brand to a blackballed, former NFL quarterback like Kaepernick than it actually helps him. Things change.
I'm pretty fed up with the whole boycott thing. Why the fuck shouldn't Nike use Kaepernick? Nike might as well. It's not as if as a professional football league which employs the likes of David Fales, Jeff Driskel, Nathan Peterman, Brock Osweiler, Danny Etling, and Tanner Lee has room for a scrub five years removed from a Super Bowl appearance.
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Post by prozyan on Sept 10, 2018 23:16:48 GMT -5
Sales may be up 31%, but the stock did NOT end 31% up on the exchange.
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Post by gaild on Sept 11, 2018 3:29:03 GMT -5
Sales may be up 31%, but the stock did NOT end 31% up on the exchange. I think I misunderstood what I heard on CNN. My bad.
Nike stock was USD +1.80 (2.24%)^ at close on the NYSE yesterday. When the CNN anchor said "31% up" I assumed that was the stock price. My apologies.
Gail, who wouldn't know a bourse from a bowl of green jello.
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Post by robeiae on Sept 11, 2018 8:59:36 GMT -5
No worries. Again, as of yesterday, the stock was almost back to where it was, following the post-roll out drop. As of right now, it's actually higher.
The 31% jump in online sales is still real, however. Which points to a simple reality: Nike knows what it's doing.
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Post by prozyan on Sept 11, 2018 9:33:11 GMT -5
I never really thought Kaepernick would have a negative effect on Nike. It is a very, very small portion of people who are offended by his protest. Most either understand or don't care.
For the ad, I personally disagree with the "sacrifice everything" message, because it isn't like Kaep is exactly struggling from being black balled from the NFL. But whatever.
Linking his protest to falling NFL ratings was always specious at best. NFL ratings are falling because the game, frankly, sucks these days. No one knows what a damn catch is anymore. No one knows what hits are legal and which are not. Penalties, particularly roughing the passer or pass interference do more to decide games than the players. On and on.
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Post by robeiae on Sept 11, 2018 9:47:08 GMT -5
Agree about the NFL. It's close to unwatchable, imo. The teams, refs, and announcers are so caught up in the minutiae of the game, it sucks the fun out of every play. Plus, the easy access to European football (soccer) on TV provides a real option. It's much more entertaining--for me--to watch a two hour match with no commercials than to invest 3+ hours in a match where there's only an hour of actual playing time.
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Post by nighttimer on Sept 11, 2018 10:24:01 GMT -5
I can't argue with the unwatchability of the NFL. I dropped my Sunday Ticket package this season and honestly, if it wasn't for the fantasy football league I'm in, I probably would be just about done with pro football. The shitty way the league has reacted to Kaepernick and other players only makes what was already bad even worse.
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